Zenit X recently started using the entire dsb fly system landscape for its client Bayard Mediengruppe Deutschland. The platform migration went quickly and smoothly. Zenit X is pleased with the uncomplicated changeover and now benefits from the additional modules of the subscription management platform.
Complete subscription management via the dsb-fly platform
"After a successful test phase, we have now pulled the lever. The transfer of the subscription data to the new platform went off without a hitch. From subscription to reader service to billing, we now use dsb fly for Bayard Mediengruppe Deutschland," explains Uwe Bronn, CSO at ZENIT X.
Middleware dsb connect ensures fully automated real-time data exchange
dsb connect handles the data transfer between the dsb fly store world, dsb pim (product information system), dsb pay and dsb ocs (online customer service). Product information and prices are now maintained centrally and all details or changes are transferred to other systems fully automatically. Conversely, store orders, redirection orders or cancellations are transferred to the customer care and billing platform in real time.
Available 24/7: Online Customer Service
dsb ocs, the online customer service module, has also gone live. Here, readers can take out subscriptions or place forwarding orders and additional orders around the clock.
dsb pay also in use
In future, links to the dsb payment widget will be sent with the subscription invoices. In addition to the payment widget, the dsb fly order widget is also ready for use. It enables Bayard to integrate mini-order pages into any content on freely selectable websites, detached from its own online store. "This decouples online sales from the web store. Content-bound, purchase incentives can thus be created directly in the appropriate thematic environment. The dsb fly quick check-out widget additionally facilitates impulse buying," emphasizes Martin Wepper, CEO dsb ebusiness.
Further enhancements are planned for the future.