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IMPULSE GENERATOR: DSB PRESENTS TECHNICAL INNOVATIONS FOR CURRENT DIGITAL TRENDS

On February 13, it was that time again: At the dsb ccb solutions user conference, decision-makers from publishing houses and media sales companies discussed the latest industry trends with the dsb team. "In ccb, millions of subscriptions are managed across Europe in a wide range of variants. Since we manage the online subscription stores for some of our customers, we are also familiar with the latest trends in online sales and know which models and campaigns convert," explains Alexander Münch, CBDO at dsb ccb solutions.

External speakers were also present. For example, subscription sales expert Uwe Henning, owner of the Montana-Medien consulting agency, contrasted the print and digital sales channels in the publishing industry in his presentation.

The dsb team used the industry meeting to present its new ccb+ solution. With ccb+, customers can opt for individual modules or book a complete package. ccb+ integrates reader-specific paywall solutions, lifecycle management & online customer service (OCS) into one platform and thus enables cross-channel and reader-specific sales and marketing campaigns. cbb+ flexibly integrates the customer's own system components into the platform.  ccb+ consolidates all purchases - whether digital or print, bundle or special edition - fully automatically into one customer account and handles back-end authentication as well as second-by-second billing for time-based subscriptions. The single-source-of-truth devise is the trump card here. "ccb+ provides marketers with a complete view of each reader, allowing them to be developed individually and billed correctly. ccb+ is an integrated solution that we have developed specifically for the German market. Here we combine tools that have proven themselves over many years," adds Martin Wepper, CEO dsb ebusiness.

Olaf Bendt, CEO of dsb Group is satisfied with the results of the user meeting: "We have aligned our roadmap with current customer requirements. Whether payment methods such as Apple Pay and Google Pay or self-developed store widgets - our product development team knows the latest trends and helps shape them. Through continuous optimization in OCS, subscription management and billing, we ensure that our users act as a driving force in the market ," says Olaf Bendt, CEO of dsb Group.

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