As of March 31, 2021, the Wirecard payment platform discontinued its services. Since then, publishers and media sales companies that use Wirecard as a payment provider can no longer automatically charge their readers' subscription fees to their customers' credit cards.
Recurring payment methods reduce the cancellation rate. This is because reader contacts in the billing environment are often accompanied by cancellations. Therefore, wherever possible, dsb migrates credit card data in a PCI-compliant and fully automated manner, as when switching from Wirecard to a new payment provider.
dsb ccb solutions supports various publishers and subscription service providers in migrating from Wirecard to Stripe, Cybersource and Payone.
For this purpose, Wirecard's credit card data is transferred to dsb ccb solutions in the form of encrypted tokens. The tokens are then linked to the matching reader account in the dsb subscription management platform in a fully automated process.
"Thanks to the linking of the tokens with the correct customer data, media houses and publishing service providers can debit open invoice amounts via credit card as usual. This procedure saves our customers a lot of work. After all, if the data cannot be exchanged and matched electronically, the companies have to contact all credit card holders individually and ask them to re-enter their credit card data," says Holger Ganßer, explaining the advantages of automated migration.
The decisive factor for Wirecard's support in this process is the total credit card revenue that a company generates with its customers. Smaller publishers are often not supported with token generation. A fully automated match unnoticed by the subscriber is then not possible.
If the information cannot be migrated automatically, credit card holders can enter their data quickly and conveniently via the dsb Payment Widget. The procedure is simple: Subscribers receive a link or QR code by mail or letter. This leads to the input mask of the payment widget.
The payment types in the payment widget - an express payment page - are defined by the publisher itself. In the case of PayPal or Amazon Pay, readers only need to check a box and they have changed their payment method. Credit card, invoice or Sepa direct debit can also be displayed in the screen. "In the payment widget, users can change their payment method and/or trigger an instant payment with one mouse click. The payment types in the widget can be flexibly customized," adds Alexander Münch, CBDO dsb ccb solutions.
Integrate new payment types easily and without time-consuming adjustments in the backend: This is made possible by the dsb Payment Facade. Once integrated, this middleware has interfaces to all common payment providers and standard payment methods. Whether PayPal, Visa Card, AMEX, Diners Club, Mastercard, Sofortüberweisung, Giropay, Amazon Pay or Google Pay - the Payment Facade serves as a docking station. The connection is made via it and it handles the smooth exchange of data. "Thanks to Payment Facade, publishers can offer their customers new payment methods flexibly and quickly. Those who can also offer their readers the perfect subscription offer in the individually preferred payment method score with high closing rates," says Alexander Münch.